WPBB (98.7 MHz) is a commercial FM radio station licensed to Holmes Beach, Florida, and serving the Tampa Bay media market.

Due to low ratings with "Play", CBS Radio announced on June 20, 2012, that WSJT would flip to sports talk in August, branded as "The Fan".

On that day, at 11 a.m., "Play" signed off with "Closing Time" by Semisonic, and 98.7 FM began a half hour of stunting with songs usually played at sports games, followed by a half-hour long monologue of the history of sports teams in the Tampa Bay area, which would lead into the official launch of "The Fan" at Noon.

[8] On December 4, 2014, Beasley released the entire "Fan" airstaff, and at 3 p.m. that day, following The Jim Rome Show, the station dropped the sports format and began stunting with Christmas music as "The New 98.7".

[9][10][11] After months of speculation, longtime local morning personality Bubba the Love Sponge returned to the Tampa airwaves on 98.7 FM on January 5, the same day his non-compete with Cox Radio ended.

[14] Due to low ratings, on December 12, 2016, at Midnight, WBRN-FM dropped Bubba's show, along with the rock format, and began stunting with Christmas music again, this time as "Santa 98.7".

At Midnight on December 26, the station shifted its stunting to a mix of songs from various genres related to money, power, and/or authority, branded as "98.7 Donald FM".