In response to the Don Imus controversy, WRBJ's owner, Roberts Broadcasting, took a stand on excessively violent and derogatory hip hop lyrical content.
In April 2007, inspired by the move, Roberts Broadcasting, after reviewing playlists for content, decided to create a policy to ban the station from playing music that glorifies violence and degrades women.
The purpose was to take a stand against racism, self-racism with Blacks using the N-word against each other, and promote pride in the African American community by fighting against the oppressive media.
[3][4] While the revamping of the playlist may not be noticeable to listeners, the owner said that any songs on WRBJ-FM containing content considered offensive (other than censored language) will be removed.
[5] This was the first time a radio station owner had done this since Clear Channel banned certain songs from airplay in response to September 11 terrorist attacks.
Upcoming changes for WRBJ-FM include several hours' worth of urban gospel every Sunday, a public affairs program and neo-soul.