Studios are co-located with four sister stations on Wynnton Road in Columbus east of downtown, and the transmitter is located in Phenix City, Alabama.
Through the 1940s and 1950s WRBL had a conventional format of CBS Radio network programming, "pop" and country music, personality, sports and local news.
[4] It added a high-powered (50 kW) FM channel (transmitter on Pine Mountain linked by a pioneering STL system) in 1949 simulcasting its AM.
The station became WRCG (Radio Columbus Georgia) on January 18, 1977[4] when the TV and radio went their separate ways after the death of long time owner, Jim Woodruff, Jr.[5] In December 2002, McClure Broadcasting, Inc., (Chuck McClure Jr., president) reached an agreement to sell this station to Archway Broadcasting Group (Al Vicente, president/CEO).
Carrying programming from Scott Shannon's True Oldies Channel, the station used the FM frequency of its broadcast translator for its "Boomer 106.9" branding.