WSRV (97.1 FM) – branded 97.1 The River – is a commercial radio station licensed to Gainesville, Georgia, and serving Metro Atlanta.

The studios and offices are in the Cox Television and Radio Facility on West Peachtree Street near the Brookwood neighborhood of Atlanta.

The transmitter tower is off Eagle Ranch Road in Braselton, at the northeastern edge of Metro Atlanta.

[3] It was the FM counterpart to AM 1580 WLBA Gainesville (now WPGY Ellijay), and were owned by the Hall County Broadcasting Company.

"[6][7] In 2000, AMFM (the former Chancellor Media) was bought by Clear Channel Communications, which already owned several Atlanta stations.

On January 31, 2003, WFOX began stunting by simulcasting several of its sister stations from across the country, including WPYM in Miami, WAPE in Jacksonville, KCCN in Honolulu, KKBQ in Houston, KHPT in Houston, WBLI on Long Island, WHZT in Upstate South Carolina, KINE in Honolulu and WDYL in Richmond.

[9] The playlist was familiar and hit-oriented, like most classic hits stations, but leaned towards primarily rock songs from the late 1960s, 70s and 80s, with no pop or dance music.

WSRV's broadcast range covers almost all of Northeast Georgia, even heard in a tiny portion of Upstate South Carolina.

Due to WSRV's transmitter location, listeners may have some trouble picking up the signal in Atlanta suburbs south and west of the city.

It was originally permitted in 2004 and started in 2007 by Radio Assist Ministry, a company that speculatively filed for thousands of translator stations and then rented or resold them for profit.

Following a change in rules by the FCC, W243CE was instead moved all the way to Columbus, Georgia, in the west central part of the state, to give an FM signal to WOKS (AM 1340).

On April 16, 2018, WSRV-HD3 began simulcasting on translator W222AF 92.3 FM Marietta with an urban contemporary format, branded as "Power 92.3 Jamz.