WRIT-FM (95.7 MHz "BIG FM") is a radio station in Milwaukee, Wisconsin, owned by iHeartMedia, Inc.

It carries a classic hits radio format, switching to Christmas music for much of November and December.

On June 1, 1972, consultant Mike Joseph switched WMVM and its AM sister station to a mainstream Top 40 format, under the new call letters WZUU AM–FM.

The station was known for a long time as "Oldies 95.7", even after it tweaked its format slightly and resurrected the memorable WRIT call sign on New Year's Day, 2000.

On September 1, 2006, at 5 p.m., after playing "American Pie" by Don McLean, WRIT began stunting by playing a wide assortment of songs and directing listeners to 957needshelp.com to request and vote for songs online, in a similar manner previously done on sister station WDTW-FM in Detroit.

The station unveiled its tweaked format on September 5 at 6 am, after playing an hour of songs containing the word "Magic".

On December 2, 2013, Learfield Sports and the University of Wisconsin–Madison announced that WRIT-FM would begin to carry Wisconsin Badgers football and men's basketball broadcasts in 2014.

Sister station WOKY serves as the Badgers' primary Milwaukee outlet, though WRIT was brought in both due to WOKY's weak nighttime signal and the growing movement of sports rights to FM (sister stations WIBA and WIBA-FM have the same arrangement in Madison).

[8] The FM Badgers broadcasts moved from WRIT to sister station WRNW in late November 2018 as part of that station's conversion to a sports talk format, though WRIT remains as an overflow option if other Badger sports or Packers Radio Network coverage airs at the same time on WRNW.

For all subsequent holiday seasons, WRIT has played Christmas music, with the date of the launch each year varying between Halloween and Thanksgiving.

In 2008, the station began airing Christmas music at 3:00 p.m. on Halloween, which remains the earliest date it has launched the format.

[12] WRIT became the first Milwaukee station to play Christmas music in 2012, launching into the format at 7:00 a.m. on November 21, the day before Thanksgiving.