Shortly afterwards, Paxson purchased WAKC-TV (channel 23, now WVPX-TV) from ValueVision, and as a result, both stations broadcast inTV programming from December 31, 1996, when WAKC's affiliation contract with ABC expired, until 1998, when WOAC was sold to the Shop at Home Network, which replaced inTV with its own home shopping programming.
However, WOAC's antenna was subsequently moved to the Brimfield site, and the power was boosted to five million watts—the maximum allowed for analog UHF broadcasting.
On May 16, 2006, the E. W. Scripps Company (incidentally, the longtime owner of Cleveland's ABC affiliate WEWS-TV, channel 5) announced that Shop at Home would be suspending operations, effective June 22, 2006.
On September 26, 2006, Scripps announced that it was selling its Shop at Home stations, including WOAC, to Multicultural Television of New York City for $170 million.
[4] The sale of WOAC and sister stations KCNS in San Francisco and WRAY-TV in Raleigh, North Carolina, was completed on December 20, 2006.