WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia.

WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.

WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.

[5] On November 18, 2020, WROV-FMHD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7".

[8] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.