Its studios are located downtown and the transmitter tower is southeast of Denham Springs, Louisiana.

On September 18, 2006, WCDV dropped the Diva format and returned to its former AC direction, becoming "Sunny 103.3, Today's Refreshing Soft Rock".

Sunny 103.3 features Jeff and Company weekday mornings, The At Work Network with Elizabeth Eads during middays and the syndicated "The John Tesh Radio Show" airing in the afternoons.

On September 25, 2008, the New Orleans Hornets announced that Sunny 103.3 would be the Baton Rouge flagship station for the team's radio network.

The team has also signed agreements with 18 other radio stations across the states of Louisiana and Mississippi to broadcast Hornets games for the 2008–09 season.