WRVW (107.5 FM) is a radio station licensed to the city of Lebanon, Tennessee, but serving the nearby Nashville market.
It is currently branded as 107.5 The River, broadcasting a contemporary hit radio format, and has become something of a heritage station for Top 40 music in middle Tennessee.
This format, which very edgy for their time but tame by current day standards, was popular among babies kids and most importantly teens as well for its targeted demographic young adults.
During this time, however, WYHY enjoyed enormous popularity across the board, and was regularly Nashville's highest-rated radio station.
Ratings went down as was the case for most Top 40/CHR stations across America around that time, and WYHY no longer impressed advertisers as a result.
After a brief stint with a rock-leaning Top 40/CHR format in April 1993, failed to improve ratings, the station quickly reverted to mainstream contemporary hits.
Despite the changes, the Y107 branding still carried a negative connotation among local businesses due to the sheer number of crazy stunts that WYHY pulled in order to get publicity earlier in its life.
On February 15, 1996, at 3 p.m., air personality Gator Harrison was joined in the studio by pop artist Lisa Loeb, and the station changed its branding to "107.5 The River", and its format to hot adult contemporary.
Ryan Seacrest's show joined the lineup in August 2008, weekdays from 12–3 p.m. but added an extra hour in June 2009 and now runs 9 a.m.–1 p.m. "Ryno" holds down afternoons and has done so since early 2003.