WRWB-FM (99.3 MHz) is a radio station licensed to Ellenville, New York, and serving an area including much of the Hudson Valley and the eastern parts of the Catskills.
The 99.3 frequency first signed on in 1970 as WELV-FM, sister to AM daytimer WELV (today's WJIP) and the first FM station in Ulster County outside of Kingston.
Core artists included Frank Sinatra, Jack Jones, Neil Diamond, Kay Starr, Frankie Laine, Harry James, Carpenters, Nat King Cole, Tony Bennett, Glenn Miller, Bing Crosby, Perry Como, Barry Manilow, The 5th Dimension, and others.
Faced with competition from market dominant WRWD-FM, WVOS-FM in Monticello, and WGNA-FM in Albany, the Thunder Country format never was successful.
On December 22, these rumors became truth when WCTJ (the former WTND) and WTHN entered joint stunting as Variety 96 & 99 and launched as rhythmic top 40 that afternoon using Clear Channel's KissFM brand.
After a period of declining ratings, WFKP left its simulcast with WPKF in March 2005 to flip to an adult contemporary format as "LiteFM", airing a delayed and localized version of the programming heard on sister WRNQ in Poughkeepsie.