WRXS (106.9 FM; "Pure Oldies 106.9") is a commercial radio station licensed to Brookfield, Wisconsin, and serving the Milwaukee metropolitan area.
[3] A more powerful and resourceful station, WJZI, converted from a failing rock format as WQFM to smooth jazz in 1996, giving WFMI stiff competition.
[9] On April 24, 2007, the FCC granted what was then WFMR a construction permit to move its transmitter from its original site in Menomonee Falls to the WJYI/WHQG/WJMR tower in Milwaukee outside of the stations' main studios on McKinley Avenue.
On May 27, 2010, at noon, after playing "Life in the Fast Lane" by Dave Koz, WJZX flipped from Broadcast Architecture's syndicated satellite feed smooth adult contemporary "Smooth Jazz Network" to a stunt format called "Tiger 106.9", which referenced Tiger Woods's scandals and featured cheating-themed music from all eras.
[10][11] Saga had reserved the call letters WNQW, possibly referring to the then-popular "Now" format of top 40 music and announced them publicly in the media, which proved problematic overall in hindsight due to what would occur the next day.
The format change was likely done due to the introduction of Arbitron's Portable People Meter audience measurement system in the month of June into the Milwaukee market.
Internet listeners were referred to the live stream of Saga sister station WJZA in Columbus, Ohio, which featured the same basic format and playlist structuring as the former WJZX.
Clear Channel appeared ready to reformat "The Brew" even before WJZX's stunting, and put it into place earlier than expected to claim the "Now" brand before 106.9 had the opportunity.
The "Tiger Radio" stunt carried over into May 29 before a switch to songs featuring the word "America" in the title throughout the remainder of the Memorial Day holiday weekend.
[13] On June 7, 2010, at 3 pm, after the Beatles stunt ended with "Ob-La-Di, Ob-La-Da", 106.9 finally debuted their new permanent format, with the name "Big Buck Country 106.9".
[18] WNRG-FM was also the first station in the Saga Communications rhythmic top 40 line up to be launched on a full-powered signal, as their two other outlets in Des Moines (HITS99.9 K260AM/KIOA) and Champaign (HITS99.7 WIXY-HD3/W259BG) broadcast on simulcasting HD radio subchannels and FM translators.
[20] On January 25, 2013, after running jockless for four months, WNRG-FM hired its first airstaffer, Jeremy "Cousin Ed" Schultz, for afternoons,[21] while Rowe took the 7 pm-midnight slot until his exit from the station.
[22] While "Energy" was able to retain strong enough ratings to last 8 years, it failed to overtake WXSS or WKKV, in large part due to its relatively weak signal.