[2] Programming heard on WPCN includes a local morning show called Portage County Live.
Former talk programming included the Glenn Beck Program, Neal Boortz, Scott Krueger (another local host), Clark Howard, and The Michael Savage Show.
[5] In March 2013, WPCN transitioned to a full-time news/talk format and dropped Cumulus Media's True Oldies Channel programming on nights and weekends.
[6] The station now carries CBS Sports Radio programming on the weekends and talk shows at night, when its power is reduced to cover only Stevens Point proper to protect clear channel station CFRB in Toronto.
Previously, the station used Dial Global's America's Best Music and Citadel's Timeless Favorites.