WSBA (AM)

Most of the weekday schedule is nationally syndicated conservative talk shows, including Michael DelGiorno, Brian Kilmeade, Dan Bongino, Ben Shapiro, Michael Knowles, Matt Walsh, Mark Levin, Dave Ramsey, Red Eye Radio and America in the Morning.

Weekends feature shows on money, health, gardening, technology, home improvement and the outdoors.

[5] On July 24, 1942, an article in the Gazette and Daily discussed a new radio station, saying it would go on air in York sometime in the late summer.

[9] The station signed on the air with a prayer by the Reverend Paul E. V. Shannon of the first United Brethren Church.

[12] During the 1950-1980 period, WSBA carried a full service, middle of the road (MOR) format of popular music, news, and sports.

During Hurricanes Agnes and Eloise, snowstorms, and other weather events, WSBA had frequent updates and information.

Ralph Lockwood was a long term morning host during that period and had a fictional sidekick Luscious Laverne.

Ed Lincoln was another personality at that time who had a feature, the hit of the week, which was played every night on his program.

On November 21, 1947, manager Otis Morse IV[14] spoke to the York Exchange Club about frequency modulation (FM) radio.

A seminar was presented featuring Otis Morse from WSBA, with others from WNOW-AM, WORK-AM, and WRZE-FM 98.3 (per radio listing The Evening Sun May 12, 1953) participating.

On October 31, 2005, Cumulus Media announced the creation of a new private partnership, Cumulus Media Partners, LLC, formed with Bain Capital, The Blackstone Group and Thomas H. Lee Partners, to purchase Susquehanna Radio Corporation for approximately $1.2 billion.