Licensed to Winter Park, Florida, United States, WPRD is owned and operated by J & V Communications, Inc. WPRD serves as the main flagship station for J & V Communications, Inc. and is headquartered in Orlando, Florida, in the same building previously occupied by former stations WABR and WBJW (the latter now WOMX-FM).

Following the demise of WAJL, WPRD started broadcasting on the same 1440 frequency as "Pride 1440", playing music from the 1940s through the 1960s.

[3] In September, the station sponsored a concert for the one year anniversary of non-profit Arnold Palmer Hospital for Children and Women featuring Peter Yarrow, a network vice president and investor.

At 2 p.m. that day, the station changed over to all-news with the CNN Headline News service.

Since the mid-1990s, WPRD has been owned by J & V Communications, Inc. and started broadcasting in a Spanish-language variety format under "La Fantastica 1440".