It is owned by Richard Pope, through licensee WRGO-FM Radio LLC.

WSGA is unique because it was the first station in the Savannah market to flip to the expanding variety-hits format.

Within a couple of months, competitor "Oldies 98.3" was changed to a variety-hits format as "98.3 Jack FM".

On March 16, 2007, WGCO reverted to its previous incarnation as "Oldies 98.3" (like WCBS-FM did that same year).

On September 24, 2007, WGCO again changed formats to a mostly 1970s song mix as "BIG 98".