It has local DJs in the daytime and at nighttime it carries two syndicated Premiere Networks country music programs, The Bobby Bones Show and After MidNite With Granger Smith.

Along with WSB AM and WSB-FM, this station is a primary entry point (PEP) for Emergency Alert System messages for the state of Georgia.

The duo were formerly at WFOX "Fox 97" (now WSRV "The River") and briefly at then sister Clear Channel station WLCL FM "Cool 105.7".

Current personalities include: Kristen Gates (morning show co-host), Spencer Graves (morning show co-host), Art "Mad Man" Mehring (traffic), Angie Ward (mid-days), Otis "O-Man" (afternoons), Bobby Bones (Evenings), Aaron Micheal (Late Evenings) In 2011, the station changed its HD Radio channel 2 to simulcast Immanuel Broadcasting Network, whose flagship station is WCCV FM 91.7 in Cartersville.

Two IBN-owned broadcast translators are actually assigned to WUBL instead of WCCV as their primary station: W265AV 100.9 Woodstock, and W223BP 92.5 Lithia Springs (previously W221CG 92.1 "Kennesaw", which was actually near Hiram/Dallas), both transmitting IBN programming.

For a while in late 2014, WUBL HD-3 simulcasted the urban oldies and classic hip-hop formats of "Old School 99.3" (relayed on translator W257DF FM 99.3) through a lease agreement with owner Steve Hedgwood.

After that translator was forced off-air due to co-channel interference with WCON-FM, the "Old School" format remained on the HD-3 channel for a time before returning to a simulcast of WGST.