Its original permitholders, La Fe del Progreso Broadcasting Corporation, envisioned it as a religious station to be called Nueva Visión (New Vision).
In addition to carrying local television programming like The Judy Gordon Show and Chicola y la Ganga, WSJU carried a variety of NBC programs such as Wheel of Fortune, The Tonight Show Starring Johnny Carson (and later Jay Leno), and Late Night with David Letterman during his run at NBC.
As with many stations serving the metropolitan area of San Juan and vicinity, the transmitter tower was located on top of the peak of El Yunque.
At the end of each broadcast day, the station played video rolls of the Puerto Rican and United States national anthems.
Today, the Carolina studios for the former WSJU are owned and operated by the local affiliate of the Catholic Radio and Television Network, TeleOro channel 13 (WORO-DT; formerly WPRV-TV).
[8] As part of the SAFER Act, WSJU-TV kept its analog signal on the air until June 26 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.
Like competing music video channels TCV and VideoMax, PlayTV allowed viewers to send text messages to friends, which were displayed on air.
In April 2017, WSJU-TV announced that it would shut down in the next few months, after the Federal Communications Commission (FCC)'s incentive auction, without any channel sharing agreement.
[10] Due to the passage of Hurricane Irma across Puerto Rico, WSJU-TV ceased broadcasting on September 5, 2017, ending nearly 34 years of operation.
[1] On June 27, 2019, WSJU-TV's intellectual unit was moved to WSJU-LP in Ceiba, which is now branded as Fresh 99.9 TV, for its music video programming, and W08EI-D, which broadcast TeleMaxx on channel 39.1 until November 1, 2020.