The network agreed to air the show but wanted it ready by the new year, forcing Bagwell and Land to create a league, recruit skaters, build a track, design logos and uniforms, hire a television crew, and record the program all in a span of about seven months.

The initial teams, each consisting of seven men and seven women, were the New York Enforcers, California Quakes, Florida Sundogs, Nevada Hot Dice, Texas Rustlers, and Illinois Riot (the original names of the latter three teams were the Las Vegas High Rollers, Texas Twisters, and Illinois Inferno; their names were changed prior to the start of the first season).

Two notable veterans from Roller Games, "Rockin'" Ray Robles and "Latin Spitfire" Patsy Delgato, were featured in the second season of RollerJam.

Fabricated storylines and characters in the mode of professional wrestling were being featured more than actual competitive skating around season 3 and 4, raising the ire of many skaters and fans of legitimate roller derby.

In seasons 1-2, the game was played like traditional derby in that the first jam began from the black start/finish line, while the skaters had to continuously skate until a time-out was called or the period ended.

At the referee's discretion, skaters would sit in a penalty box for violating the rules for various reasons (such as fighting), from 1-2 jams, or face immediate disqualification (ejection) from the game.

In addition, special features which were not directly part of the matches would occasionally pop up: Another unique concept was that RollerJam held special games, races and competitions in certain episodes, such as: Three of the most notable actors featured in RollerJam were veteran movie actor Tom Nowicki (who played the dual role of WSL general manager Kenneth Loge III and Sundogs manager Leonard Loge III), Cindy Maranne (who played Amanda Hertz, the manager of the Nevada Hot Dice), former ESPN and current CBS Sports Network play-by-play commentator James Bates (who played "The Prophet", a character in Season 4 only who would interrupt games to make speeches, and later managed the Sundogs), and stage actress and former Mouseketeer Lindsey Alley (who played Lisa Seltzer, the "granddaughter" of Leo Seltzer).

Roller Derby legend Ann Calvello, best known for her brutal feuds with Joan Weston, skated a match race with Kenneth Loge III in RollerJam's finale.

Ron Buffone, a producer for Extreme Championship Wrestling (ECW), called RollerJam "That stupid roller blading show".