With its antenna height above average terrain (HAAT) of 177 meters (581 feet), WSRW-FM should be powered with only 35,000 watts.

It has listeners in Kalamazoo, Muskegon and Lansing, and has been heard across Lake Michigan in Illinois and Wisconsin on rare occasions.

The station played instrumental cover versions of popular songs as well as Broadway and Hollywood show tunes, with limited interruptions.

By the mid-80s, the audience had gotten older, while advertisers usually seek younger demographics, so WOOD-FM ended the instrumentals, and became a soft adult contemporary outlet, calling itself "EZ 105.7."

Through the 1990s, the station's playlist was tweaked to become a brighter, more upbeat AC, which also meant dropping songs by "MOR" or "easy listening" artists such as Barbra Streisand, Barry Manilow, Dionne Warwick and The Carpenters.

The WOOD-FM call letters were later assigned to FM 106.9 in Muskegon, which had become a simulcast of AM 1300 WOOD's talk radio format.

Competitor WTRV had already done continuous Christmas music through the holiday season for a number of years, and still does today.

As with many stations that switch to Christmas music, WSRW-FM generally experiences an uptick in ratings during the holidays.

Since the launch of "Star" in 2001, WOOD-FM and WSRW use jingle packages designed for co-owned WLIT in Chicago.