WSUE features a similar brand identity and playlist as Sovereign Communications' other rock station in the Upper Peninsula, WIMK in Iron Mountain, and since 2010, is the only FM rock radio station directly serving Michigan's Eastern Upper Peninsula and Ontario's Algoma District.

WSUE launched in 1978 as a middle of the road station owned by the Miami County Broadcasting Company.

WSUE is the current radio home for regular season & playoff games of the Sault Ste.

Current on-air talent includes morning host Scott Cook, DJs Allison "Alli J" Miller and Mark SanAngelo, chief meteorologist Karl Bohnak, and Soo Greyhounds announcers Gerry Liscumb, Jr and Lorne "Spanky" Robinson.

Marie City Commissioner Ray Bauer is among WSUE's former DJs, while former Sovereign Communications vice president Tom Ewing was the station's long time news anchor.