It consists of five members: Gregg "Free Beer" Daniels, Chris "Hot Wings" Michels, Steve McKiernan and Kelly Cheesborough.

In 1971, WGRD/1410, a daytime-only station (hence the call letters, which stood for "Grand Rapids Daytime") which had had a Top 40 music format in place since 1959, was struggling in the ratings against pop-rock competitors WLAV/1340 and WZZM-FM/95.7 (then known as "Z96", now WLHT-FM).

The newly revamped WGRD quickly became the dominant Top 40 station in the market and continued to be for over two decades.

By 1995 however the station had lost significant market share to Muskegon's WSNX which had flipped from AC to CHR.

In August 2010 a reunion of more than 60 former WGRD staff members was held in Grand Rapids which included market legend Bruce Grant, the original program director from 1948, and dozens of other personalities from the AM 1410/FM 97.9 history.