The Norbertine Fathers of St. Norbert College in De Pere, then-owners of WHBY, bought the station in January 1935,[5] and changed its city of license to Green Bay.

In the mid-1970s, the Norbertine Fathers sold their broadcast properties including WBAY, WBAY-FM (now WIXX), WHBY and WBAY-TV.

In the year 2000, the nationally syndicated Rush Limbaugh Show moved to WGEE from sister station WNFL, which switched to a hot talk format.

Midwest Communications gave the WGEE calls to their ESPN Radio affiliate in Duluth, Minnesota, and would in 2014 apply them to its station in New London, Wisconsin when it converted to a classic country format (as WGEE-FM, dropping the -FM suffix in 2015).

[10] A construction permit was granted in 2008 to Radioactive, LLC to build a class A FM facility, licensed to Two Rivers as WTRW.

[1] In the August 3, 2009, edition of the Green Bay Press-Gazette, Midwest Communications President Duke Wright announced that 97.5 would change its call letters to WTAQ-FM and primarily simulcast WTAQ, once it signed on.

WTAQ airs mainly nationally syndicated conservative talk shows hosted by Dan Bongino, Sean Hannity, Michael Savage, Mark Levin, and Glenn Beck (weekends).

During football season, The Fifth Quarter, hosted by Mark Daniels and Nick Vitrano airs on the next evening after each Packers game.

WTAQ has a news-sharing agreement with Fox affiliate WLUK-TV (channel 11) (and airs their local weather forecasts) and radio stations WTMJ in Milwaukee, WHBL in Sheboygan, and WSAU in Wausau.

In addition to WTAQ's news and talk programming, the station is an affiliate of Green Bay Packers and Milwaukee Brewers play-by-play broadcasts, which are produced by WTMJ, along with sister station WIXX, providing the team two broadcast homes in Green Bay on FM (Appleton's WAPL also broadcasts from south of Green Bay and carries Packer games, but is not considered a 'primary' station and has to carry national Westwood One coverage of the conference championship and Super Bowl).

[11] John Muir was named the new host of the program in April 2018, which he held until June 2020, with "Regular Joe" Giganti as his replacement.

On October 29, 2009, Jerry Bader served a two-week suspension for making unsubstantiated accusations against Lieutenant Governor Barbara Lawton in a blog post.