The station is currently owned by Hubbard Broadcasting,[5] Its studios are located at One Prudential Plaza, with transmitter facilities atop the John Hancock Center downtown.

The station has had multiple owners since coming on the air in 1948, but has usually carried lighter music depending on industry trends, never veering too far towards any type of hard rock or rap format and specifically programmed to appeal to office listeners.

[2] In May 1974, the station's call sign were changed to WLOO, with the "L" often written in lower case to resemble a "1" to reflect its "FM-100" branding.

[2][7][14] The station continued to air a beautiful music format;[7][15] mostly instrumental renditions of pop songs along with some soft vocalists.

[23][26] On November 16, 1990, the station's call sign were changed to WPNT-FM, branded as "100.3 The Point", and it began airing a hot adult contemporary format, playing hits of the 1980s and current product.

[34][35] In spring 1997, WPNT was sold to Evergreen Media for $73 million in a transaction brokered by Bob Heymann and Jack Minkow.

[46][47] On November 5, 2004, at 7 a.m., the station adopted a rhythmic AC/rhythmic oldies format as "100.3 Love FM", and its call sign was changed to WILV.

[57][62] On March 2, 2015, the station rebranded as "SHE 100.3", and changed their call sign from WILV to WSHE-FM, retaining the same fulltime air staff.

[63] By coincidence, Hubbard also holds the same set of calls on the other side of the Mississippi River for KSHE, a heritage classic rock station in St. Louis.

The station's current, weekday airstaff included Brooke & Jeffrey (mornings), Randi West (middays), Rick Hall (afternoons) and Ginger Jordan (evenings).