The station was originally known as WCPO-FM, owned by the E. W. Scripps Company, publisher of the Cincinnati Post, along with WCPO (1935) 1230 AM, now WDBZ) and WCPO-TV (channel 9).

One of the WCPO-FM announcers identified the frequency in the legal ID as 10-51 (ten-fifty-one) which was unique at the time.

In January 1966, shortly after Scripps sold WCPO-AM-FM to Kaye-Smith Broadcasting, both stations changed their call signs to WUBE-AM & WCXL-FM.

The Mornings and Afternoons were usually simulcast with Middays and Evenings split into separate air shifts.

[7] On January 19, 2011, Bonneville International announced it would sell WUBE and several other stations to Hubbard Broadcasting for $505 million.