Licensed to McClellanville, South Carolina, and serving the Charleston and Myrtle Beach areas, the station is currently owned by Guilford Kirkman, Jr., through licensee Kirkman Broadcasting, Inc.[2] The station's studios are located in the West Ashley portion of Charleston and the transmitter site is in Awendaw.

In November 1994, the station changed to WWBZ and aired a syndicated beach music format as "The Breeze" while part of an LMA with WHBZ.

In August 2009, the station switched to WWIK ("98.9 Chick FM"), with an adult contemporary format targeted at women.

On April 18, 2011, WWIK changed its format to classic hits, branded as "Fun FM".

In March 2013, WWIK changed its format and identity to ESPN 98.9 FM – Charleston Sports Radio.