WORD (AM)

In 1944 the FCC ordered the WSPA-WORD combo to be broken up due to ownership regulations which prohibited an owner from having more than one AM station per market.

In 1952, a dispute erupted between both Spartan Radiocasting and Liberty Life over a proposed allocation for VHF TV channel 7 in Spartanburg.

It was settled in 1958 when Spartan Radiocasting bought back WSPA-AM and FM from Liberty Life Insurance and spinning off WORD and WDXY to different ownership.

By the 1980s, WORD faced declining audience shares from FM competitors WANS and WFBC-FM, and switched to various formats before going dark in 1989.

Although WORD transmits with 5,000 watts of power like its counterpart, WYRD, its signal is somewhat stronger due to its lower dial position.