WTRC (AM)

WTRC (1340 kHz) is a commercial AM radio station licensed to Elkhart, Indiana, and serving the South Bend metropolitan area.

[3] WTRC's self-reported histories commonly list its start date as November 18, 1931,[5] when the station made its first broadcast in Elkhart.

In 1923 the station was briefly deleted,[9] then relicensed to Reverend Clifford L. White of the Church of Christ in Greentown, Indiana, now on 1180 kHz.

[13] Following the establishment of the Federal Radio Commission (FRC), stations were initially issued a series of temporary authorizations starting on May 3, 1927.

[14] In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard.

[15] On May 25, 1928, the FRC issued General Order 32, which notified 164 stations, including WJAK, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it.

On November 11, 1928, with the implementation of the FRC's General Order 40, WJAK was assigned to 1310 kHz with 50 watts, on a timesharing basis with WLBC in Muncie, Indiana.

[26][27] In early 1945 Truth Publishing filed an application for a companion FM station,[28] which began operating as WTRC-FM in 1948, originally at 100.7 MHz.

[40] In 2000, the station switched to a full service format, airing news-talk programming during the day and soft adult contemporary music at night.

[45][46] In 2010, the station switched back to a talk radio format, as part of a simulcast with 95.3 WTRC-FM, and was branded "Michiana's News Channel".

[47][48] The station carried syndicated hosts such as Glenn Beck, Rush Limbaugh, Sean Hannity, Jason Lewis, and Lars Larson, as well as a local morning show.

1930 program advertisement. [ 4 ]
In 1966, WTRC was one of the media holdings of The Communicana Group of Indiana. [ 30 ]