WTUP (1490 AM) is a radio station broadcasting a black-oriented news format, with programming from the Black Information Network.
In 1956, when hometown phenom Elvis Presley returned to Tupelo to perform at the annual Mississippi-Alabama Fair & Dairy Show, Jim Reese (who was the general manager of WTUP) was the MC for the concerts.
The station participates in Tupelo's annual Race For The Cure fundraising marathon for the American Cancer Society.
The station broadcast professional sports teams like the St. Louis Cardinals and the Memphis Grizzlies in addition to local sports institutions such as Saltillo High School football, Tupelo High School basketball and baseball, and Mississippi Mudcats arena football.
[5] On February 22, 2021, WTUP changed their format to black-oriented news, branded as "Tupelo's BIN 107.7", with programming from the Black Information Network.