WUBC was ultimately a financial failure that forced WEAL into bankruptcy and led to an auction of that station five years later.
[7] The television station was transferred from Piedmont Triad TV to WEAL, Inc., in 1969; Price and Carroll G. Ogle were the only principals in both companies.
[9] In June 1970, plans were presented to refocus WUBC as a "local news and sports station" alongside the appointment of a new sales manager.
[16] In December, trustee William Zuckerman declared that the panorama for WUBC potentially returning to the air was "very dark"; not only were there engineering problems, but even in 1970, six years after the All-Channel Receiver Act came into effect, there were still too many VHF-only television sets in the region for channel 48 to be financially viable.
[17] Meanwhile, a WUBC objection to a transmitter site change and facility improvement for WBTV in Charlotte was successful; an FCC hearing examiner found that letting WBTV move to a new site in Denver, North Carolina, would have an adverse effect on WUBC and "impair, if not totally frustrate" the development of UHF television in the Triad.