WUBG (1570 kHz) is a Spanish Latin pop and reggaeton, and regional Mexican station licensed to serve Methuen, Massachusetts.

[3] Under a local marketing agreement, WUBG is programmed by Costa Media Boston LLC, a similarly-named but separate company controlled by Jose Villafañe.

[5] Its studios have been located in Danvers,[4] in Salem (at Pickering Wharf), in two different buildings at Endicott College in Beverly, and on the second floor of a hardware warehouse in Hamilton.

[8] In January 2013, WMVX was granted a U.S. Federal Communications Commission (FCC) construction permit to increase daytime power to 50,000 watts.

Its programmer, the International Church of the Grace of God, bought WBIX the following year, to air programming for the Boston area's Brazilian and Portuguese listeners.

At the time, K-Love only had a limited presence in the Boston market via W260AS (99.9) in Lawrence and rimshot reception of WLVO in Providence, Rhode Island;[13] the affiliation with WUBG predated EMF's 2020 acquisition of WAAF.