WUIV (1580 AM) was a radio station licensed to Icard, North Carolina, United States.
The construction permit was granted on April 27, 1979,[1] and the new station began broadcasting as WUIV on March 29, 1981.
[2] Two years after going on air, on February 21, 1983, Jacumin switched the format to Southern gospel.
He told a reporter from The Charlotte Observer that with the former format, "in essence, we were serving the Devil" by broadcasting such artists as Olivia Newton-John, John Denver, and Glen Campbell.
[4] In 1991, WUIV entered into a local marketing agreement with WNNC in Newton, North Carolina, and began simulcasting that station's adult contemporary format.