WUMS is owned and licensed by the Student Media Center of the University of Mississippi (Ole Miss).
WUMS covers most of Lafayette County, Mississippi, which includes Oxford and University, with an ERP of 2,900 watts.
At the beginning of the fall and spring semesters, Rebel Radio hosts auditions for new DJs.
To become a DJ, students are required to be enrolled in at least 3 credit hours at the university and have a GPA of at least 2.0.
If accepted, DJs are assigned a weekly time slot where they, and any co-hosts, can come to the studio located in Bishop Hall and perform their show.