WZNF's upgraded 1,500-foot (460 m) tower and high power can reach east to Mobile, Alabama, west to New Orleans, and north to Laurel, Mississippi.

On September 1, 1997, the station got FCC permission to greatly boost its power and height above average terrain (HAAT) to expand its coverage area to the Gulf Coast.

The station increased its output to 100,000 watts and started broadcasting from a new 1,400-foot (430 m) tower, covering most of Southern Mississippi, including the Gulf Coast and parts of Alabama and Louisiana.

The station achieved moderate success with the format and featured The Big Show with Scott Sands, Darren Kies and Virginia McGrane in mornings.

The station was meant to pay homage to the old Power 108 WZKX, and featured Crash Davis in mornings and market vet Patty Steele as Program Director and midday host.