The station is owned by Inyo Broadcast Holdings, and maintains a transmitter on High Bridge Road north of Bryantsville, Kentucky.
In 2001, WAOM-TV was sold to Paxson Communications (now Ion Media), became a Pax TV owned-and-operated station and changed its callsign to the current WUPX-TV.
On December 11, 2018, the FCC granted WUPX-TV's petition to change its city of license from Morehead to Richmond, Kentucky.
[1] On September 24, 2020, the Cincinnati-based E. W. Scripps Company announced that it would purchase Ion Media for $2.65 billion, with financing from Berkshire Hathaway.
The buyer, revealed in an October 2020 FCC filing to be Inyo Broadcast Holdings, has promised to maintain the stations' Ion Television affiliations after the purchase.