WVBR-FM (93.5 FM) is a commercial student-owned and volunteer-run college radio station broadcasting to Ithaca, New York, United States and surrounding areas.
A ribbon-cutting event was held on March 15, 2014, where the new building was named the Olbermann-Corneliess Studios, after Keith Olbermann's father, Ted, and his close friend and alumnus, Glenn Corneliess.
The station features a "Community Calendar" segment twice daily, where non-profit organizations can send bulletins of their events to be read over the air during the morning and afternoon.
A hoax broadcast in the early 1950s resulted in the FCC ordering the Guild to take steps to restrict the reach of the signal to the immediate campus area.
At this point, CMG began a search for a suitable frequency on either AM or the newly emerging FM to conduct a genuine regional broadcast service.
The FCC-licensed FM station first went on the air in June 1958, though the WVBR call letters had already been in use for years on the Guild's AM "carrier-current" broadcasts, which could be received only on campus.
(This has changed to a degree in recent years as WVBR has become the originating station for sponsored broadcasts of some major Cornell sports, including football, basketball and hockey.)
In later years the station's format evolved toward more tightly controlled, hit-oriented playlists, mirroring the larger trend in FM radio programming influenced by national programmers like Lee Abrams and Kent Burkhart.
It was adversely affected in the later 1980s and 1990s by several factors, including changes in the local economy: New York State raising its drinking age to 21, a blow to the radio station's nightclub and bar advertisers; several new stations brought into the Ithaca market via translators and cable; and deregulation of the radio industry, which resulted in most local competitors being taken over by a single chain owner.
This continued under then-Program Director and on-air personality (and current iHeartMedia National Programming Platforms President) Tom Poleman, as well his successor, Program Director and on-air personality (and current Sirius XM Radio host and programmer) Jessica Ettinger, the latter two under the leadership of station general manager (and now Coleman Insights President) Warren Kurtzman.
The station's prospects improved over the following decade with a series of innovations, including the introduction of popular new youth-oriented VBR After Dark programming on weekday evenings and a special focus on music by local artists.
It later moved to a station-owned building at 227 Linden Avenue, and then to a rented space near East Hill Plaza at 957-B Mitchell Street, nicknamed the Cow Palace because it was shared with the New York Holstein Association.
In this segment, the DJ asks a trivia question on a topic local interest, with the first caller to correctly identify the answer winning a prize.
Other long-running specialty programs on the station, begun in the 1960s, include Nonesuch (eclectic), The Salt Creek Show (country music), and Rockin' Remnants (oldies).