WVEN-TV (channel 43) is a television station licensed to Melbourne, Florida, United States, serving as the Orlando area outlet for the Spanish-language network Univision.

The two stations share studios on Douglas Avenue in Altamonte Springs; WVEN-TV's transmitter is located in Bithlo, Florida.

A larger signal issue was created when federal aviation authorities refused to allow the station to raise the height of its tower, which would have improved reception in the populous Orlando area.

HSN assigned its purchase option to Black-owned Blackstar Communications, which took over WMOD in April 1988 and began running it as an all-home shopping station under the new call sign WBSF.

In February 1979, an investor group led by Louis Frey Jr., a former U.S. representative, announced its intention to seek channel 43 in Melbourne for a new independent station.

Brevard County had two local cable channels operate at different points, and other groups had expressed interest in constructing a station.

[2] Their application, under the name Southern Broadcasting Corporation, reached the Federal Communications Commission that August;[3] the construction permit was granted in late 1980.

[4] Southern Broadcasting intended initially to locate the station's tower in west-central Brevard County but could not secure approval there due to nearby airports.

At that time, the station's call sign was announced as WKNA for two of its senior leaders, executive vice president Wharton K. Burgreen and Nelle Ayers.

The intended live dedication ceremony had to be taped; a satellite dish was inoperable; and while work to correct the transmission line on the station's tower was under way, it was struck by lightning.

[16] When the FAA recommended against the higher tower, it struck a blow at channel 43's attempt to improve its reception in greater Orlando and thus increase its potential audience.

[7] In spite of this, WMOD tried several new programming concepts, among them an all-night variety show with movies and comedy routines[23][24] and high school football,[25] including a live telecast of a state championship game between Titusville and Kissimmee Osceola.

[26] The high school football broadcasts lost money,[27] and a local news block was cut due to poor ratings and increased coverage of Brevard County by the Orlando stations.

[31] In spite of a $7 million outlay on programming, the company ran into considerable difficulty because WMOD's transmitter site could not provide adequate full-market coverage.

[35] The HSN option gave Press time to find a solution to its signal problems, even as the FAA reached a settlement allowing a taller tower at a site 1.4 miles (2.3 km) away.

In September 1987, Press acquired and immediately donated to Brevard Community College a non-commercial educational station licensed to Cocoa, WRES (channel 18).

[40] Two months later, Press agreed to buy the construction permit for WCLU (channel 68), a new station licensed to Clermont, which became the other half of the proposed swap arrangement.

[42] The investors in Blackstar, including Wesley S. Williams Jr., were involved with a venture capital fund started by the National Association of Broadcasters.