The station is owned by Sunbury Broadcasting Corporation with studios on County Line Road in Selinsgrove.

The station broadcasts a radio format mixing adult contemporary music and classic hits.

Two nationally syndicated shows air at night, Delilah with dedications and call-ins, and Intelligence for Your Life with John Tesh, with tips on health and relationships.

WVLY-FM plays smooth jazz on Sunday mornings, including the syndicated Dave Koz Radio Show.

[2] The Federal Communications Commission granted WMLP, Inc. a construction permit for a new FM station on July 5, 1967.