It was required to go off the air at night to avoid interfering with clear channel station CBF in Montreal.

Then in 1998, the Press Enterprise petitioned the Federal Communications Commission (FCC) for a waiver to buy back WCNR.

At the time, the FCC discouraged newspapers from owning broadcast stations, concerned about one organization controlling too many media voices in a community.

The studios, offices and historic call sign were restored in the WHLM Building on the Square in Downtown Bloomsburg.

"[4][5] On March 21, 2022, the Press Enterprise reported that owner Joe Reilly (who also served as morning show disc jockey for the classic hits portion of the format) announced he would imminently retire and would sell the entirety of the Columbia Broadcasting Company; he chose to sell it to Seven Mountains Media for $450,000.

Reilly announced he would retire after his show that morning; that move voluntarily ended a radio career spanning over 50 years.

Shortly after 3 p.m., the entire Columbia cluster of stations began stunting with a loop of "Pop" by NSYNC.

It was promoting a new format to debut the following Tuesday, September 6, at 10 a.m. At that time, WHLM/WBWX flipped to CHR - Top 40 as "Pop Radio".