[4] The game's new "WWE Universe" builds storylines, and integrates cut scenes and rivalries between wrestlers based on the matches that are wrestled.
[7] Road to WrestleMania mode has been modified to include new features such as backstage roaming, mini-quests, and further interaction with other Superstars.
Playable storylines involve Rey Mysterio, John Cena, Christian, and Chris Jericho.
Along with that is the new storyline in which players choose Kofi Kingston, John Morrison, Dolph Ziggler, R-Truth, or a created superstar in a quest to end The Undertaker's undefeated WrestleMania Streak.
In addition, Story Designer mode now has new cutscenes, usable sound clips from announcers and wrestler entrance music, support for up to fifteen created superstars, 'branching' story paths depending on which character won the match and the ability to include championship belts in cutscenes and event triggers based on a wrestler reaching a certain state.
[10] Special editions of the game featuring The Undertaker, Bret Hart and Randy Orton were released in PAL regions, each offering exclusive in-game content, an art book and DVD relating to each wrestler.
This pack contained the playable characters British Bulldog, Lex Luger, Layla and Nexus members Wade Barrett, David Otunga, and Justin Gabriel along with alternate attires for Shad Gaspard and Shawn Michaels and the NXT Arena.
[12] The third pack included alternate attires for John Cena, The Undertaker, Sheamus and CM Punk as well as the WCW Nitro Arena.
THQ has offered players a package deal called "Fan Axxess" to purchase the last two content packs beforehand.
[16] GameZone's William Haley criticized the PS3 and Xbox 360 versions for not progressing much beyond their predecessors, claiming that the game targeted the "lowest common denominator".
He called the WWE Universe feature, online multiplayer mode and creation tools "compelling", but also wrote that "the foundation upon which they are built is so decrepit that it completely invalidates the meager value this game has to offer".