[4] On 9 December 2017, a house show titled WWE Live India Supershow was held at the Indira Gandhi Indoor Stadium in New Delhi.

[5][6] WWE has had a broadcasting relationship with Sony Pictures Networks since 2002, most recently renewed under a five-year deal beginning in 2020.

[12][13][14] For Republic Day, 22 January 2021, WWE produced its first televised event special targeting the Indian market, Superstar Spectacle, which featured matches showcasing current and developmental WWE talent of Indian heritage.

[52] From 2015 to 2017, a recap show produced by the WWE named Action Mania, aired on Zee Cinema in Hindi exclusively in India.

[56][57] Months later, in October 2017, Jinder Mahal appeared in an episode of Sony SAB's sitcom Sajan Re Phir Jhooth Mat Bolo.

[58][59] In 2018, Matt Hardy made a special appearance in singing reality show Indian Idol.

[66] On 15 January 2016, days before the WWE arrived in India for their house show events in 2016, a group named Aadvanshi Veer Sena threatened to protest against the company's tour unless they apologised for Angle's incident.

[67] Five days after their claims to protest if an apology was not given, WWE International's Executive Vice President, Gerrit Meier, apologised for the incident, saying: "This case is about 20-years-ago and we did not deliberately do that.