In February 1999, under the new ownership of Wilks Broadcasting, the station changed format to classic hits, taking on the call letters WWFX.

The first on-air personalities at The Fox (other than Bob & Tom) were: "Zip" Zipfel, Moneen Daley and Program Director Dave Hilton.

This structure would last just over 3 years before, at the start of 2008, "the Pike" hired its first live on-air personality, longtime Providence broadcaster "Cruisin Bruce Palmer" (formerly of WWBB).

Palmer was initially teamed with former Fox staffer Chris Engel to create a music-intensive morning show.

Former Boston radio personality Keith Stephens replaced Ballance as afternoon host in March 2017.