Replacing the old disco shows, classic westerns, and vintage sitcoms was a new format of 24-hour "two-way talk" programming featuring live TV hosts sitting at a desk with telephones.

Brusstar hired former Philadelphia radio performer Dennis Marcucci and Modesto, California, television personality Al Mario to host shows on the new lineup.

Brusstar was replaced by Mario who hired local college students, activists, and radio personalities in an attempt to cement a stable evening line-up.

Soul's Radio on TV), comedy (A Sermon from the Reverend Spoonicci), and current events commentaries from Mario, homelessness activist Leona Smith, and libertarian Sean McBride.

When Channel 7 next appeared, it was clear Ron Joseph was back in control; for weeks on end, a two-hour VHS tape loop of his recent wedding played continuously.

Joseph attempted to take the station back entirely via a loophole in the partnership agreement (partner Moxley was imprisoned for the assault of a family member).

In 1996, with few advertisers left, Morton Broadcasting was dissolved and the Federal Communications Commission (FCC) license for Channel 7 was sold to Shooting Star Productions.

The station currently transmits a strongly-directional pattern, aiming most of its signal to the south-southwest portions of Philadelphia with lower power in other directions.

The W07CB call letters were changed to WPTV-LP in November 2001 (not related to full power NBC affiliate WPTV (channel 5) in West Palm Beach, Florida).