It is owned by Cumulus Media and it broadcasts a country radio format, calling itself 100.5 KI.

WWKI has an effective radiated power (ERP) of 50,000 watts, the current maximum in most of Indiana.

[2] Its original call sign was WFKO, which stood for the name of the owner, Fidelity Broadcasting, and its city of license, KOkomo, Indiana.

WFKO had a female program director, Patricia Sweeney, unusual in that era.

In 1968, the station was acquired by BGS Broadcasting, which changed its call letters to the current WWKI.