The station broadcasts a soft adult contemporary radio format and is owned by Dirk Nadon, through licensee Lakes Media, LLC.

[8] The death of Bill Forbes and the economic impact of a banking crisis eventually forced Nadon to sell the station.

[18] On April 27, 2009, it was announced that WWHQ and WNNH (99.1 FM) in Henniker would be spun off into a divestiture trust and sold as part of a debt-for-equity restructuring of Nassau Broadcasting in which Goldman Sachs became 85% owner of the company.

The new ownership structure ended Nassau's grandfathered status with respect to how many stations in the Concord (Lakes Region) market it could own.

On November 4, 2009, WWHQ began stunting while its "Hawk"-branded classic rock format moved to WLKZ (104.9 FM) in Wolfeboro, New Hampshire.

WWHQ and 29 other Nassau stations in Northern New England were purchased at bankruptcy auction by Carlisle Capital Corporation, a company controlled by Bill Binnie (owner of WBIN-TV in Derry and WYCN-LP in Nashua), on May 22, 2012.

[24] The Vertical Capital Partners stations were transferred to Shapiro's existing Great Eastern Radio group on January 1, 2013.

[25][26] Effective August 1, 2017, Great Eastern Radio sold WZEI, WLKZ, and WTPL to Dirk Nadon's Lakes Media, LLC for $2.6 million.

[27] On July 1, 2020, WZEI replaced the WEEI sports programming with a soft adult contemporary format, branded "Lakes 101.5".