[3] In late 1926, it was announced that an application had been filed to transfer ownership of WABC to the Asheville Chamber of Commerce, and change its call sign to WWNC,[4][5] which stood for "Wonderful Western North Carolina".

[6] This allowed A. H. Grebe to transfer the WABC call sign to a New York City station, which was licensed to the Atlantic Broadcasting Company.

[7] The Chamber also financed a major upgrade, which included a power increase to 1,000 watts, and relocated the transmitter site to atop the Flatiron Building.

[10] On November 11, 1928, WWNC was moved to its current frequency of 570 kHz, as part of the implementation of the Federal Radio Commission's General Order 40.

Information included "local sporting events, crop futures and farmers markets, and social and economic affairs (billed as being everything 'from house work to bridge').

Because the station could be heard throughout the Eastern United States and even in Canada and Mexico, WWNC became valuable in attracting tourists.

[16] The station was the Western North Carolina home to Amos and Andy, Fibber McGee and Molly and Jack Benny.

Bill Monroe and the Blue Grass Boys played the daily 3:30-3:45 Mountain Music spot until April 1, 1939.

[20] As network programming moved from radio to television, WWNC switched to a full service, middle of the road (MOR) format, including popular adult music, news and sports.

[31] Capstar and Chancellor Media announced in August 1998 that they would merge (Hicks, Muse, Tate & Furst was a major shareholder in both companies);[32] upon the merger's completion in July 1999, the combined company was named AMFM Inc.[33] AMFM was in turn acquired by Clear Channel Communications (forerunner to iHeartMedia) in a deal announced on October 4, 1999,[34] and completed in August 2000.