WWSB (channel 40) is a television station licensed to Sarasota, Florida, United States, serving the Suncoast portion of the Tampa Bay market as an affiliate of ABC.

WWSB (as WXLT) made national headlines on July 15, 1974, when news anchor Christine Chubbuck shot herself on-air.

Due to this station's transmitter location and the changeover from analog to digital transmission, its coverage area expands as far north as southern Pasco and western Polk counties, south to Punta Gorda, and east to Avon Park and Sebring giving some over-the-air viewers a choice of two or three ABC affiliates depending on the location.

[4] In December 2013, non-duplication rules enforced by ABC and cable companies threatened to remove WWSB from all Verizon FiOS systems due to the presence of WFTS-TV.

It signed on to provide ABC programming in an area of the market that was insufficiently covered by the signal of WLCY-TV (channel 10, now WTSP).

On September 27, 1994, WWSB received an affiliation termination notice from ABC, likely related to the network's forced change to WFTS.

[5] On November 5, 2001, the station relocated its operations from its longtime studios on Lawton Drive to its current location in the Rosemary District of Sarasota.

[6][7][8][9] The station and its former sports director, Don Brennan, have been featured on a "webisode", along with an actual episode, of the ABC/TBS show Cougar Town, which is set in a fictional community in Sarasota County.

[18] In previous years, WWSB carried generally the same syndicated programs as the other Tampa Bay stations, despite the overlap in signals, such as The Rosie O'Donnell Show (which was also broadcast by WTVT during its entire run), Extra (also seen on WFLA-TV) and M*A*S*H (seen over the years on many stations, most recently on WTVT) as well as Men Are from Mars, Women Are from Venus (which was also seen on WFTS) in the 2000-01 season.

and Wheel of Fortune on weekday evenings, simultaneously with WFTS; on September 17, 2012, WTSP reacquired local rights to Jeopardy!

[22] On July 15, 1974, news reporter and talk show host Christine Chubbuck killed herself on-air by shooting herself in the head with a revolver, making a reference to the station's "blood and guts" policies in her final monologue.

[25] Around October 2, 2024, WWSB partnered with Hearst Television's WBBH-TV in Fort Myers to provide live coverage of Hurricane Milton.