Its antenna (395 meters/1296 feet in height above average terrain) is located approximately 25 miles (40 km) SSE of Nashville in Rutherford County, Tennessee, between the cities of Murfreesboro and Franklin.

Gaylord also owned 650 WSM (AM) and 95.5 WSM-FM, as well as the Grand Ole Opry concert hall and Opryland USA amusement park.

Weekends feature the common mix of special interest advice programs, including syndicated shows from Kim Komando, Chris Plante and Bill Cunningham.

In 1992, WWTN began airing a local show entitled The Money Game with Dave Ramsey, Hal Wilson, and Roy Matlock.

WWTN served as the flagship station for the nationally syndicated weekday afternoon talk show hosted by Phil Valentine until July 2021, when his health deteriorated from COVID-19 and its after-effects.