WWXM (97.7 FM) is a top 40 (CHR) station licensed to Garden City, South Carolina and serves the Grand Strand area.

The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 100 kW.

The station originally signed on the air as WINH-FM, a companion to WINH (AM) owned by the Winyah Bay Broadcasting Company in September 1971.

For a brief time in the mid-1980s, the station was AC with the new call letters WMXX, under the new moniker as "Magic 97.7", and the logo used on billboards resembled that of WMAG in High Point, North Carolina.

[citation needed] After the station improved its signal, it was known as WBPR and then again as WGMB under their new moniker as "The New Power 98 FM" and had a CHR with a rhythmic lean.