By day, WXQW broadcasts at 10,000 watts non-directional, covering parts of Alabama, Mississippi and the Florida Panhandle.

They include Dan Bongino, Chris Plante, Ben Shapiro, Mark Levin, Michael J. Knowles and "Red Eye Radio."

[1][5][6][7] In the early 1960s, Springhill Broadcasting, Inc., applied to the Federal Communications Commission (FCC) for a new AM radio station in Mobile which would be powered at 50,000 watts.

[1] Assigned new call sign "WMOO", the station began licensed broadcast operations in 1964 with a country & western music format.

[11] The company applied to change the community of license from Mobile to Fairhope, Alabama, to convert from daytimer status to a 24-hour operation with reduced daytime power plus nighttime service at 1,000 watts, to change broadcast frequency from 1550 kHz to 660 kHz, and to move the reconfigured antenna system to a new location just outside Daphne, Alabama.

[11] After a long series of modifications and extensions, the station completed construction and applied for a license to cover these changes in August 1988.

[21] Nine years later, the station was briefly assigned the call letters "WWFF" on September 21, 2007, before switching to the current "WXQW" on December 31, 2007.

[2] This WXQW call sign was most recently assigned to a sister station (now WHRP, 94.1 FM) in the Huntsville, Alabama, market.

On October 12, 2015, WXQW changed its format from urban gospel (simulcasting WGOK 900 AM in Mobile) to conservative talk.