WXXM

WXXM (92.1 FM) is a commercial radio station licensed to Sun Prairie, Wisconsin, and serving the Madison metropolitan area.

The station is owned and operated by iHeartMedia, and broadcasts a classic hits radio format, switching to Christmas music for much of November and December.

[4] The station would segue to a mostly adult album alternative rock format in the late 1970s, and by 1979, would adopt the WMAD call sign (for "MADison").

[1]) With "Mad Radio's" ratings on the decline, Madison management at Clear Channel Communications (the company now known as iHeartMedia) dropped WMAD's alternative rock format on October 28, 2002.

The station would become the modern adult contemporary-formatted "Mix 92.1," and emphasized a lighthearted presentation and a playlist that included the likes of Sheryl Crow, U2, and Dave Matthews Band.

[8] Alternative rock fans disappointed over the flip to "Mix" would take heart over a year later on December 31, 2003, when Clear Channel turned its struggling smooth jazz station at 96.3 FM into the new "Mad Radio", adding the WMAD call letters and alternative rock format, while 92.1 adopted the WXXM call letters.

Additionally, national hosts heard on "The Mic" broadcast shows originating from Madison's Barrymore theater, including Al Franken (2005), Stephanie Miller (2006),[13] Ed Schultz, Laura Flanders, and Rachel Maddow (2007).

[14] In its original announcement,[15] management cited audience research that showed a desire among listeners for more coverage of local high school and college sports, as well as more live broadcasts of other sports programming that were tape-delayed on Clear Channel's other stations in the Madison market (including WIBA and the already sports-formatted WTSO), along with coverage of the Madison Mallards baseball team.

[19] Stephanie Miller featured Walasek on her program, while her show's resident impressionist, Jim Ward, performed a parody of what WXXM's sports format would sound like... an intentionally pedestrian play-by-play of girls' volleyball in a thick Wisconsin accent.

[18] On December 21, one day after the "funeral," Clear Channel Madison reversed its decision, stating that WXXM would retain its progressive talk format into 2007.

Tyler confirmed the reversal in a message first played on air on December 22, 2006, indicating that management was "overwhelmed" by the support of fans, advertisers, and community leaders for The Mic.

[21] In a move that left some "Mic" supporters disappointed, local weekday programming did not immediately return to WXXM after Clear Channel's reversal.

Carol was a behind-the-scenes staffer at Clear Channel Madison and co-hosted, with Our Lives Magazine publisher Patrick Farbaugh, the LGBT-oriented weekend show Being Authentic.

[26] In 2012, another local show would be added to "The Mic's" schedule in the form of The Devil's Advocates Radio, hosted by Mike Crute and Dominic Salvia in an extension of their same-named weekly podcast.

Devil's Advocates would feature listener interaction, interviews, and spirited-yet-friendly discussions on local and national topics through the lenses of the hosts' differing viewpoints (Crute's views mainly took a liberal lean, Salvia libertarian).

Like People's Mic before it, Devil's Advocates was a time-buy program on WXXM, with Crute and Salvia purchasing air time and arranging sponsors for the show.

"The Mic" would serve as regular radio home for Wisconsin Badgers women's sports (volleyball and basketball), and would also carry some Sunday afternoon National Football League broadcasts from Westwood One, as well as games from the semi-pro Madison Mustangs in the early 2010s.

Indeed, seeds for the move were planted at least on or before the final week of October, when station management advised Devil's Advocates hosts Mike Crute and Dominic Salvia that they were dropping their show from the lineup.

Crute and Salvia would eventually acquire Waukesha-licensed WRRD to continue offering their program, and a progressive talk format, over-the-air to radio listeners in southern Wisconsin.

"Rewind's" playlist relies on core artists such as The Eagles, Elton John, Michael Jackson, Fleetwood Mac, and other acts from the late 60s thru the 90s.

The WKKV simulcast required listeners to have HD Radio equipment, or barring that, Clear Channel's iHeartRadio smartphone application.

WXXM's logo as "The Mic 92.1" (2004–2016)